Gujie Li

Welcome! I am Gujie Li, Assistant Professor of Information Systems and Analytics at National University of Singapore. I obtained my Ph.D. in Information Systems from Robert H. Smith School of Business, University of Maryland.

You may find a current copy of my CV here, and contact me via gujieli[AT]nus.edu.sg

research interests: I study how technological innovations including artificial intelligence, multimodal communication and platform policy shape user behavior and experience. I am also committed to addressing broader societal issues in technology-mediated environments, with a focus on supporting socially marginalized groups. My current work primarily focuses on the healthcare, education, entertainment and cultural industries.

methodologies: I primarily employ econometric methods in combination with machine and deep learning to analyze large-scale structured and unstructured data, including text, audio, video and networks. I am open to expand my methodological toolkit further.