Gujie Li
National University of Singapore
Welcome! I am Gujie Li, Assistant Professor of Information Systems and Analytics at National University of Singapore. I obtained my Ph.D. in Information Systems from Robert H. Smith School of Business, University of Maryland.
You may find a current copy of my CV here, and contact me via gujieli[AT]nus.edu.sg
research interests: I focus on (1) digital platform design such as artificial intelligence, multimodal communication, and platform policies, and its implication on user behavior and experience; and (2) societal issues in technology-mediated environments. My current work mainly focuses on the healthcare, education, and cultural product industries.
methodologies: I primarily employ econometric methods in combination with machine and deep learning to analyze large-scale structured and unstructured data, including text, audio, video and networks. I am open to expand my methodological toolkit further.